Overview of seller representation
Selling a home is a major financial and personal transaction. Effective representation begins with a methodical approach: assessing the market, setting a price that attracts qualified buyers, presenting the property in its best light, and managing offers through closing. The role of a seller agent is to protect the seller’s interests, coordinate key steps with vendors and buyers, and keep the process moving with minimal surprises.
Local market knowledge
In Dunwoody, local market conditions vary block by block. An accurate valuation depends on recent comparable sales, current active listings, and local demand patterns. I provide sellers with a written market analysis that lays out recent sales, days-on-market averages, and pricing zones so you can make an informed decision about listing price and marketing strategy.
Pricing strategy and preparation
Price sets the tone for buyer interest. A mispriced listing can remain stagnant, while a well-positioned price drives more showings and better terms. My approach focuses on realistic pricing supported by data and on practical preparation steps that improve marketability. That includes an action list for repairs, staging suggestions that work with your budget, and guidance for timing the listing to match market cycles.
Marketing that reaches qualified buyers
Marketing a home effectively means combining broad exposure with targeted outreach. I prepare a marketing plan that lists the channels used — professional listing photos, floor plans, targeted email outreach to local brokers, and syndication to major property portals. The plan also clarifies which marketing expenses the seller can expect and which optional upgrades will likely produce the strongest return on investment.
Showings and open houses
Showings and open houses remain a principal way to present a property. My team coordinates appointments, prepares advance information packets for agents and buyers, and provides guidance on how to present your home for each showing. We track feedback from agents and prospective buyers so we can adjust price or presentation if patterns emerge.
Negotiation and contract management
When offers arrive, my priority is to evaluate each on price, contingencies, financing strength, and timeline. A strong written offer is more than the headline price — it includes financing terms, inspection deadlines, appraisal expectations and earnest money. I prepare a clear comparison of all offer terms and recommend responses that preserve your negotiating position while moving the transaction forward.
Inspections, repairs and risk management
Inspections can uncover items that affect closing. I help sellers understand which repair requests are customary, which can be declined or negotiated, and how to document repairs. Where appropriate, I coordinate reputable contractors so repair work is done on schedule and with verifiable receipts and warranties.
Closing coordination
Closing a sale requires many moving parts to come together: lender conditions satisfied, title work completed, and final walkthroughs arranged. I oversee the timeline and communicate with all parties — buyer’s agent, lender, title company and any vendors — to prevent last-minute issues and keep the closing date on track.
Fees and service commitments
Every listing agreement should clearly state fees and expectations. I provide a written listing agreement that explains my fee structure, services included, and the duration of the listing. This removes ambiguity and gives sellers a record of what to expect at each stage.
Why work with a local seller agent
Local representation brings practical advantages: faster response times from networks, established relationships with local lenders and inspectors, and familiarity with neighborhood-specific buyer expectations. That experience helps manage timelines and avoid pitfalls that are common in the area.
Client onboarding and communication
From the first meeting through closing, I provide a written timeline and regular status updates by phone or email. Sellers receive a weekly summary of showings, feedback and a market snapshot so they always know the current state of their listing.
Additional services available
- Assistance with moving logistics and referrals to local movers
- Support with mortgage payoff estimates and prorations
- Coordination for repair vendors and licensed contractors
- Document preparation for disclosures and property history
How to get started
If you are ready to move forward, the first step is a no-obligation consultation to review your property details and timeline. In that meeting I will present the written analysis, suggest any initial improvements, and propose a marketing plan and recommended list price range.
For a direct link with more detail, please use the anchor at the end of this page. For general information, visit the homepage at the address below.
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